e.fundamentals hires ex- P&G and Kraft Heinz director Jo Campbell

Global ecommerce analytics firm e.fundamentals has appointed Jo Campbell to the newly-created role of commercial director.  She joins the company’s leadership team, working out of the company’s London office.

Jo Campbell (pictured above) brings with her a wealth of commercial FMCG experience from more than 15 years with Procter & Gamble, and subsequently  at Kraft Heinz, coupled with more recent experience as co-founder of a tech start up.

She says: “I’m delighted to be joining e.fundamentals at this point in the company’s growth, having led eComm, shopper marketing and category teams I’m impressed with how the e.fundamentals service gathers comprehensive category data and simplifies into the key insights and actions for consumer goods brands to drive revenue and profit. I look forward to partnering with brands to unlock the huge potential partnering with e.fundamentals can deliver.”

e.fundamentals chief executive John Maltman adds:

“Jo is a welcome addition to our leadership team.  “I’m looking forward to Jo continuing e.fundamentals inclusion and success across regional and global RFPs from companies in the digital shelf analytics space.”

e.fundamentals is a world-leading ecommerce analytics platform that helps brand owners compete and win online.  The technology serves clients by rigorously improving the sales and profitability performance of their products on retailers’ and wholesalers’ websites.

The company’s platform reviews and gathers real-time data about brands’ product performance online from the worlds major online retailers and presents it through an intuitive dashboard ; this allows clients to quickly action the insights delivering the biggest returns.

Many of the world’s leading brands use e.fundamentals to manage and improve their ecommerce sales performance, including Edgewell, Bird’s Eye, Molson Coors and Twinings.  For more information can be found here