Women in eCommerce: Celebrating Contributions, Achievements and Leadership

    Jimit Director of ABM
    March 31, 2021

    As we close out Women’s History Month, we’d like to acknowledge the progress being made in eCommerce as an industry and pay special homage to the female workforce at CommerceIQ. Everyday, they bring their A-game to work and their contributions to the collective team are a big reason we just completed our second consecutive year of triple-digit revenue growth working with some of the largest consumer brands in our industry.

    First, let me say that we are in one of the few industries that has started making progress towards trying to maintain equality regardless of gender. As of last year, a new survey by DigitalCommerce360 pegged executive roles in eCommerce at 40% female and 60% male. We have come far and there is still much work to be done.

    We’re also proud to say this split reflects a close representation of how our office is staffed in Seattle – one of the toughest recruiting markets in the country, home to Amazon and Microsoft. It speaks volumes that our Pacific Northwest power-women are the best at what they do, and have chosen a career at CommerceIQ.

    Behind the scenes, throughout our global workforce, we also have an amazing team of female engineers and a strong diverse workforce in marketing, sales and customer success. Diversity and equality are core to our business. The responses from our latest sentiment survey echo that feeling of respect and appreciation among our female staff.

    We take employee feedback seriously and are proud that the women at CommerceIQ enjoy the environment they work in and feel positive about their role and the impact they have.

    “CommerceIQ is a fast growing startup that never compromises on high standards,” commented one of our core developers on the Cloud Platform team. “Prior to joining, I heard a lot of positive things about the culture and the technology from my peers and ever since that day I wanted to be part of the team. Now, I get to be on the front lines every day in one of the most important industries helping customers manage their e-commerce businesses at scale.”

    The health of our business depends on all of our employees feeling respected and being heard by their peers and leadership. One of our core tenets as a company is “bias for action” not bias towards each other.

    “Management is really open to listening to everyone’s ideas and opinions regardless of an individual’s level at the company,” said one of our Seattle-based marketing leaders. “They are also very supportive of employees that take the initiative to act on ideas when the cost of failure is low.”

    “In all of my years as an executive, I’ve never seen such a fearless and hard-working group of women demonstrate supreme leadership on a daily basis and especially during a time of crisis for our customers given the pandemic and sharp rise of eCommerce,” said Guru Hariharan, CEO of CommerceIQ. “I’m extremely proud of their achievements and want to thank each and every one of them for their commitment, and for choosing a career at CommerceIQ.”

    At the same time, we would be remiss not to acknowledge the role models in our industry.

    Last year customers like Christy Wilhelmi, a VP at Georgia-Pacific, were put to the test as the pandemic drove unprecedented spikes in demand for their products like toilet paper. Christy’s leadership and ability to quickly respond during a time of crisis earned her a “2020 Visionary”award by Consumer Goods Technology magazine.

    Other widely respected change agents include Sucharita Kodali, a VP at Forrester Research and a bonafide subject matter expert in eCommerce. And, Zia Daniell Wigder, who founded the popular eCommerce event, ShopTalk, turning heads last year when she announced an all-female speaker lineup.

    We want to congratulate all of the women at CommerceIQ and our industry for their accomplishments. As industry leaders, we promise to continue working hard to create the foundation for future generations to thrive by narrowing the gender gap and continuing to make strides toward equality.

    Jimit Director of ABM


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