3 Trends in 3 Minutes: Prime Day Prep

    Chris Barnes Vice President, Value Engineering
    July 10, 2024

    To get the most out of this year’s Prime Day, brands must tie their digital shelf presence to their retail media spend to optimize for incremental and profitable sales. 

    In this episode of our 3 Trends in 3 Minutes series, Chris Barnes, CommerceIQ’s VP of Value Engineering shares his hot take on how brands can best prepare for Prime Day 2024. Watch the video for insights into:

    1. Ensuring your brand’s digital presence is ready to win the customers eyes, heart, and wallet through an optimized digital content strategy.
    2. Allocating the right advertising dollars on smart campaigns to win new shoppers, and make sure you keep your loyal customers coming back to purchase more.
    3. Optimizing your retail media strategies and dollars for incrementality and profitability, while also thinking about and preparing for post-Prime Day activities.

    Find out how CommerceIQ can help you get the most out of Prime Day and beyond. Contact us below.


    Chris Barnes Vice President, Value Engineering


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