A smarter way to see the shelf: The latest upgrade to Digital Shelf Optimization

Digital shelf execution just got a major upgrade.

With the enhanced Location-Based Analytics (LBA) capability in CommerceIQ’s Digital Shelf Optimization (DSO) suite, brands now gain real-time, store-level visibility across 1440+ retailers—turning fragmented, outdated data into a competitive advantage.

This isn’t just a new feature, it’s a smarter, faster way to stay in stock, stay compliant and stay ahead. Whether you’re tracking stockouts, analyzing pricing trends or benchmarking competitors, LBA gives your team the insights needed to take action with confidence, right down to the store level.

What is Location-Based Analytics?

Location-Based Analytics (LBA) is a powerful, store-level insights engine built to help brands, category managers and customer success teams take control of retail execution. With LBA, you get real-time, hyperlocal data on availability, pricing and compliance, so you can stop reacting and start anticipating.

Why store-level data matters

In today’s retail environment, especially with ongoing global economic uncertainty and tariffs affecting goods, staying on top of stock and pricing is more crucial than ever. The U.S. political landscape and shifting trade policies create constant volatility, with tariffs on imported goods affecting availability and pricing. Brands need a reliable, real-time way to track products, ensure they are in stock and remain competitive. Missing out on this visibility could result in costly stockouts or pricing errors that directly impact your bottom line.

Here’s how LBA helps:

• Missing or outdated data can obscure the real picture, leading to misinformed decisions.
  
• Manual tracking is time-consuming and prone to errors, leaving too much room for missed opportunities.
  
• Slow response times can lead to stockouts or pricing discrepancies that directly hurt sales and market position.

LBA eliminates these blind spots, offering real-time data that brings you closer to what’s really happening on the ground.

How it works

CommerceIQ’s LBA provides automated, always-on monitoring of critical execution metrics at the store level. With 100% store coverage across over 1440 stores, you can:

• Resolve stockouts with real-time alerts
• Benchmark competitors across availability, pricing & promotions
• Prioritize high-impact stores or SKUs with custom monitoring
• Make faster decisions with store-level scorecards & trend reports

The LBA advantage

With LBA, execution becomes seamless, data becomes actionable, and your team becomes proactive, not reactive. Here’s how it transforms the game:

• Complete store visibility: Every store, every SKU, every week
  Real-time insights: Spot and solve pricing or compliance issues instantly
• Operational efficiency: Automate workflows & scale execution without compromise

In short: you don’t have to choose between breadth and depth anymore. With LBA, you get both.

Why this matters for you

LBA isn’t just a tool—it’s a competitive advantage. Whether you’re running a national brand or managing regional campaigns, LBA empowers you to:

• Act faster on execution issues
• Spend smarter by focusing efforts where they matter most
• Win more at the shelf—store by store

CommerceIQ’s goal is ensuring LBA delivers actionable insights, seamless integrations and measurable results for every customer.

Contact us today to learn more.