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CommerceIQ helps brands win full-funnel advertising on Amazon
By Shubham Maurya, CommerceIQ Product Manager
CommerceIQ, a leading retail ecommerce management platform, has launched its new DSP platform that expands its advertising expertise into display management. CommerceIQ customers can now run full funnel campaign strategies on Amazon using CommerceIQ’s machine-learning and automated approach to advertising. Additionally, the platform’s integration with Amazon Marketing Cloud (AMC) enables brands to comprehensively measure full-funnel impact and make smart, data-driven budgeting decisions across their retail media spend.
The advertising landscape has changed dramatically. As third-party cookies are phased out, search advertising on Amazon has become extremely competitive. With Amazon’s unique advantages of high-intent shoppers alongside a combination of both exclusive and third-party inventory, Amazon DSP is a greenfield opportunity for brands to win the next frontier of retail media.
CommerceIQ’s new platform will help brands use DSP to grow their ecommerce sales and profitability while taking advantage of data from the larger suite of CommerceIQ tools to further drive results. The platform allows brands to programmatically manage their DSP campaigns with deep insights into full-funnel performance through AMC.
Campaign Management with Machine Learning Recommendations
CommerceIQ’s Campaign Management allows users to quickly view their DSP performance, track budget pacing, take quick actions and dive deep into performance across all dimensions of a campaign. In addition, ML-driven recommendations help automatically adjust bids and narrow targeting to the highest-performing segments.
Amazon Marketing Cloud Insights
CommerceIQ’s new Amazon Marketing Cloud (AMC) Insights Dashboards gives brands visibility into their advertising performance across Search and DSP. They can measure the overlap effect, time of day performance, and custom first-touch and multi-touch attribution. These insights provide brands with full-funnel visibility that helps them make optimized strategic budgeting decisions.
With CommerceIQ’s new Report builder, users can now create personalized charts and tables to gain deep insight into performance by campaign type, audiences, devices, and SKUs. Users can also create reports across Search and DSP advertising based on their internal categorizations to cater to all reporting needs.
In relation to the new capabilities, Shubham Maurya, Head of DSP products at CommerceIQ said, “Our new DSP capabilities integrate seamlessly into our industry-leading Retail ecommerce Management Platform. I’m excited to see brands use the new DSP tracking, automation, and optimization tools to create high impact, full-funnel strategies that engage audiences on and off Amazon to drive their ecommerce business to the next level.”