Machine Learning Recommendations for Campaigns
Quickly view DSP performance, track budget pacing, and gain deep insight into performance across all dimensions of a campaign. ML-driven recommendations help automatically adjust bids and narrow targeting to the highest-performing segments.
Amazon Marketing Cloud Insights
Easily analyze advertising performance across Search and DSP. Measure the effect of ad type overlap on purchases across shoppers while accounting for time of day and custom first-touch and multi-touch attribution. Gain full-funnel visibility to make strategic budgeting decisions.
Create personalized charts and tables to gain deep insight into performance by campaign type, audiences, devices, and SKUs. Users can also create reports across Search and DSP advertising based on their internal categorizations to cater to all reporting needs.