e.fundamentals fuels North American growth with leadership additions

World-leading digital shelf analytics provider e.fundamentals announces the appointment of two high-calibre additions to its senior leadership team to drive its North American business.

A 30-year veteran in enterprise technology sales and management, Darren Horne joins e.fundamentals as Vice President Sales, North America. His most recent experience has been with Mobify, a modern web storefront for headless commerce empowering enterprise retailers to continuously innovate their digital experience where he managed global sales, marketing and partnerships.

Stephanie Rubin becomes Director, Head of North America Customer Success who brings with her 16 years of experience building sales and insights at General Mills and Procter & Gamble. She has led Sales Strategy, ecommerce, Shopper Insights, Category Management, and New Product and Category introductions for large and iconic CPG brands. With both joining the leadership team, e.fundamentals is set up to further power its proceeding growth in North America. Darren Horne comments,

“Joining e.fundamentals in this present period is phenomenal. CPG brands have recognised that ecommerce can no longer be neglected and product findability has become critical for revenue growth. As a digital shelf analytics solution purpose-built by industry veterans to solve real issues with managing the omnichannel and evolving business models like click & collect and last mile, e.fundamentals exceptionally well placed to help US enterprises uncover and deliver on their ecommerce growth opportunities.”

Across demographics, Covid19 has radically changed the way people shop. During UK’s lockdown, 2.7 million more households converted to online shopping according to our latest e.fundamentals / YouGov Shopper Insights Report 2020. Brands have realised the crucial need to step-change they’re ecommerce capabilities. More so, that sales and marketing teams will have to work together to keep pace and deliver growth at scale in light of ever changing shopper behaviour and digital commerce trends. Stephanie Rubin adds,

 “To become part of e.fundamentals at a time when consumer behaviour has dramatically shifted online is exciting”, Rubin adds. “As the most user-friendly ecommerce analytics platform for brands, I’m delighted to be building on my experience in delivering best-in-class service. With Customer Success as a core strategy, I’m excited to support our clients sales and marketing teams with the implementation of actionable digital shelf intelligence that ensures they win across US retailers’ websites.”

“We are thrilled to appoint these remarkably skilled individuals to critical roles within our North American business”, comments John Maltman, CEO at e.fundamentals. “Our new colleagues bring invaluable experience to the business; they’ve both worked through periods of transformation — a trait of particular importance in times of unforeseen ecommerce growth across the world and our own accelerated business expansion. I’m confident their addition will continue to pave a profitable path for e.fundamentals and our clients.”

With e.fundamentals, international consumer goods brands like Starbucks, Molson Coors and Mars win in ecommerce with a full category view and industry expert support. The digital shelf analytics platform serves sales and marketing teams with an intuitive user experience gathering product performance insights daily on pricing and promotions, ranging, on-site search and shopper feedback across the world’s major online retailers. This allows users to quickly navigate and action the changes required to maximise category performance on the digital shelf.

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