Diving into Amazon Marketing Cloud: what can I use it for, really?
5 strategic pricing opportunities for CPGs
💸 5 strategic pricing opportunities CPGs should focus on now
CPGs need to be smarter than ever about strategic pricing. After a few of years of availability and supply chain concerns dominating the agenda in CPG, the focus is now firmly shifting to prices.
But how should CPGs approach these difficult conversations? What pricing opportunities should they focus on right now? And how can digital shelf analytics help? Our article has you covered!