5 tactics to grow online sales for category manager

Consumer brands today have to be highly strategic about the role product content management plays in their digital shelf growth strategy. They need to have the tech stack in place to continuously monitor, measure, and optimize performance at speed and scale.

We’ve highlighted the 5 tactics to help you scale your growth on the digital shelf at speed.

1. Prepare for zero moment of truth on the digital shelf
2. The value of shelf space is different for ecommerce
3. Balance function and inspiration
4. Bring the right people along on the ecommerce journey
5. Think like the buyer