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Winning On Amazon Begins With Share of Voice
One of the main challenges that comes with selling on Amazon is dealing with the continual changes in the competitive environment. Competitors come out of nowhere, creating pricing pressures, lowering profits and if not dealt with properly, even leading to losses.
At the same time, executing marketing campaigns on Amazon requires a solid understanding of the competition and being able to monitor their keywords. One of the most important indicators to follow is Share of Voice (SoV) but to win this game requires a focused strategy that takes into account the scale and speed of what happens online.
Read our blog to learn more on how to build and execute a Share of Voice strategy.