Diving into Amazon Marketing Cloud: what can I use it for, really?
[Exclusive Report] Amazon Prime Big Deal Days…deep insights revealed!
Discover the ultimate insights from Amazon Prime Big Deal Days 2023!
🟣 KEY FINDINGS 🟣
1️⃣ Outside of Toys and Grocery, all categories pulled back on Ad Spend relative to Prime Early Access Sale in 2022
2️⃣ Brands were much better prepared with inventory, we observed 80% increase in on hand inventory and a 34% reduction in revenue lost due to out-of-stock levels.
3️⃣ Gross Margins fell by 7% vs. last year, driven by a decrease in ASP in all categories outside of Pet and Grocery
4️⃣ ROAS fell during Prime Big Deal Days as compared to all other tentpole events, which is in contrast to 2022 when Prime Early Access 2022 exceeded Prime Day 2022.
Using daily aggregated data enabled us to go much deeper into a wider variety of core metrics, and we’re excited to share it with you.