Diving into Amazon Marketing Cloud: what can I use it for, really?
How brands can optimize trade promotions amid inflation
💎 How consumer brands can optimize trade promotions amid inflation
It’s one of the industry’s worst-kept secrets: Brands waste a staggering amount of money on ineffective trade promotions every year. But how can brands optimize trend spend to get the most out of their budgets? And how can digital shelf analytics help? Our article provides the answers.