How is Digital Shelf Optimization revolutionizing the CPG Industry?

Consumer goods companies have been investing heavily in Digital Shelf Analytics to gain insights into how their products are performing online. Now, the focus has shifted from just being able to analyze, to being able to optimize.

But how? And why now?

Our latest blog explores the evolution from Digital Shelf Analytics to Digital Shelf Optimization, what it means for brands and how we’re leading the way with the launch of our DSO service.