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    How to defend against shoppers trading down to own label?

    May 25, 2023

    💪🏻 How consumer brands can defend against shoppers trading down to own label

     

    Rising grocery prices are driving grocery shoppers to trade down to private label products.  This leaves brands facing enormous pressure to demonstrate value to shoppers and hold their own against private label. But how? We explore the strategies to fight back in our latest blog.

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