Diving into Amazon Marketing Cloud: what can I use it for, really?
How to defend against shoppers trading down to own label?
💪🏻 How consumer brands can defend against shoppers trading down to own label
Rising grocery prices are driving grocery shoppers to trade down to private label products. This leaves brands facing enormous pressure to demonstrate value to shoppers and hold their own against private label. But how? We explore the strategies to fight back in our latest blog.