How to defend against shoppers trading down to own label?

    May 4, 2023

    💪🏻 How CPG brands can defend against shoppers trading down to own label and the discounters

    Rising grocery prices are driving grocery shoppers to trade down to private label products. According to eMarketer, private label brands accounted for 19.1% of dollars spent and 20.8% of units sold. That’s up from 18.5% of dollar share and 20.3% unit share a year earlier.

    This leaves CPGs facing enormous pressure to demonstrate value to shoppers and hold their own against private label. But how?

    Armed with the right data and digital shelf insights, there’s a lot brands can do to defend their position. We explore the strategies to fight back in our latest blog.


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