Newsletter | November 2022

Twas the week before Black Friday…

And all through the digital shelves, the question this month remains, “How much will customers tighten their belts?”

The season of spending looks generally positive. Despite persistently high inflation and recessionary fears, the National Retail Federation predicts online holiday sales will increase 10-12% from 2021.

Although, retailers pull back on Q4 projections. Ecommerce performance and ad revenues are mostly up; however, Amazon, Walmart, and Target indicate flat holiday projections due to customers buying less full-price items and holding out for promotions.

And businesses prepare for a slowdown. Layoffs and hiring freezes shadow what’s to come: Amazon laid off 10k employees (its largest in history), Stripe laid off 14% of staff, Instacart cut jobs and other expenses ahead of IPO run, and more.

The best way to manage retailer deductions?

Learn how real-life brands approach shortages and chargebacks. New mini guide explains various ways to manage retailer fees, with how each approach impacts speed, effort, and amount recovered.

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NEW! Your no-cost competitive benchmark

Get an instant competitive analysis for no cost, and no subscription. Your Category Leaderboard showcases an inside-out view of Amazon category-level performance across 8 key business drivers.

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How to simplify ecommerce reporting

Save your team the time and headache of digital shelf performance measurement with advice on how to overcome the biggest challenges.

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Read this before your next JBP Meeting

Writing term negotiations doesn’t have to be one-sided. For more strategic partnerships, prepare using these 10 tips.

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TechCrunch: Improve your market share

This article focuses on the real holiday battlefront: the digital shelves. Are you on top of these principles? Advice to survive and thrive in the 6-weeks ahead.

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Instant Brands boosts SOV with CommerceIQ

Video: How Pilgrim’s increased its ROAS by +53%

Podcast: Online category growth ft. Mondelez

Get ready for The Next Big Things!

This just in! Fast Company announces CommerceIQ as a 2022 honoree in its Next Big Thing in Tech. The list awards breakthrough companies shaping the future of commerce and other industries.

See who else made the list →