Newsletter | October 2022

    October 28, 2022

    Beware of these October bewitching trends!

    Holiday shopping kicked off earlier than ever on Oct. 11 with Amazon’s Early Access Sale. And so far, we’re seeing cooling consumer demand amidst rising prices. In turn, vendors are prioritizing spend efficiency signaled by declining ad spend and increasing ROAS.

    October also brought forward an early jump on our 2023 trends and predictions. First, the consolidation of retail as seen by Kroger’s acquisition of Albertsons. Second, we’re seeing the growing dominance of retail ecommerce as more retailers launch retail media networks (RMNs) like DoorDash releasing a self-service ad manager and Ahold Delhaize announcing plans for its own RMN.

    October’s takeaway? In these continually uncertain times, brands and agencies that practice pragmatic agility by prioritizing efficiency and automation will gain the competitive advantage.

    How much revenue is at stake?

    Finance and ecommerce leaders are often surprised to learn how much undisputed shortages and chargebacks impact their bottom line. This 3-minute explainer video highlights the risk and best practices for recovering the most fees.

    Watch now →

    How to win in recessionary times

    The only thing that’s certain heading into 2023 is how uncertain the coming months will be. How should you prepare?

    Find out →

    5 holiday season action items

    It could be the most wonderful time of year for your sales with help from this holiday trends and predictions blog.

    Get the insights →

    Walmart Connect Benefits and Best Practices

    One of our team’s programmatic advertising experts distinguishes the comparative benefits of Walmart’s retail media network and sheds some advice on how to approach Click & Collect, ad spend, and DSP for maximum profitability.

    Get his advice →

    The future of ecommerce

    In this episode of The Digital Shelf Cast podcast, hear CommerceIQ and e.fundamentals CEOs reflect on how the July acquisition came about, how it’s progressing, and their predictions for the future.

    Listen now →

    Webinar On-Demand

    Black Friday and Cyber Monday are just 30 days out! Ensure you’re prepared for the uncertainty with advice from three former practitioners and strategic tactics we’re seeing from high-performing brands.

    Watch now →


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