Diving into Amazon Marketing Cloud: what can I use it for, really?
Newsletter | September 2022
Retail Ecommerce News and InsightsSeptember 2022Tune in below for trends, research, upcoming events, and more! |
New, limited time offer! Consolidate and Save 20/20 PlanJust in time to help with your budget and margin pressures, you can consolidate multiple ecommerce point products to save 20% on the total cost of ownership (TCO) on your retail ecommerce tech stack and gain an incremental 20% lift in sales plus profitability. With the CommerceIQ all-in-one Retail Ecommerce Management Platform you can now streamline operations, simplify reporting, and automate your team’s tedious tasks. Learn More → |
Next week: Are you prepared to “sleigh” sales this holiday season?You’re invited to register for the can’t-miss webinar, “Optimizing Your Assortment to Sleigh this Holiday Season” on Thursday, Oct. 6, at 11 a.m. PST (2 p.m. EST). Join our panel of experts as they unveil our newest 2022 holiday insights and dig into this year’s critical optimizations to make it the most wonderful time of the year for your sales. Register now → |
Feature launch: More intraday scrapingSucceeding in ecommerce requires real-time reactions to changes in the market. To further this goal, we’ve launched advanced 4x intraday scraping for 3P recommendations and SKU availability ticketing. The baseline level of this feature is implemented automatically at no cost and will allow maintaining clean PDPs for larger portions of the day and less downtime for unavailable SKUs, ultimately improving your performance. |
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Are you measuring your retail media business correctly?Across retail ecommerce brands, retail media suffers from a measurement problem. Marketing cares about return on ad spend while sales is focused on driving incremental sales and profitability. Instead of declaring one method superior, both sides should instead consider using share of voice as a primary KPI. Find out more about why Share of Voice is such a powerful metric. Read blog → |
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