Profitably acquire more incremental customers

    May 12, 2023

    Hi there,

    Brand leaders across every category tell us the same challenge – you know you’re spending money but don’t know how effective it is. Return on ad spend (ROAS) is a good benchmark, but doesn’t always tell the whole story because it doesn’t take into account organic conversions. And with limited budgets during recessionary times, you’re asked to do more with fewer $$ and profitably acquire more incremental customers.

    The alternative: Incrementality with CommerceIQ Retail Media Management (RMM) solution

    With Incrementality, now top brands can answer the question “Are my ads actually driving value, or do they just claim credit for an action that would naturally occur?” RMM applies real-time bidding, profitability, conversion, and incrementality data to develop and dynamically optimize high-performing ecommerce advertising campaigns by

    • Automation – Just enter your budget, goals, and dates. RMM does the rest by making thousands of real-time micro-adjustments to campaigns, without needing any extra effort
    • Incremental sales impact – Justify every dollar invested in paid search with iRoAS
    • Wide coverage – Deploy your advertising strategy via a single platform across top retailers including Amazon, Walmart, Target, Sam’s Club, Safeway-Albertsons, Hyvee, and more
    • Targeting recommendations – Leveraging millions of category, competitive, and shopper data points


    Over the past year we have driven $402 MM in incremental sales for our clients (that’s over $766 per minute). All within their existing budgets maximizing every $ spend.

    We’d love to show you how to profitably acquire more incremental customers and share how your competition is performing.

    Please let us know if you are available for a quick call or meeting to discuss this further.


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