[Report The State of Retail Ecommerce 2023 report is here

2023 presented a tough environment for retail in the face of inflation and a cost-of-living crisis gripping much of the world. Brands needed to learn and adapt, and need to take these learnings into 2024. This is why we’ve produced a comprehensive report that looks at how major categories have fared and some key takeaways to use in 2024

🚀 3 Key takeaways going into 2024

📉 Profit Compression is Real: Gross Margins fell despite an increase in price levels, indicating brands are likely facing an overall increase in COGS across the industry. ROAS has fallen thanks to a 30% increase in ad spend, further compressing profitability.

💰 Cash is King: Amazon’s focus on FCF and warehouse optimization has translated into increased losses due to out of stocks and lower inventory-on-hand levels for all brands.

📣 Tentpole Events Matter: Events like Prime Day give an opportunity to dramatically shift your competitive position if you plan effectively. Having back-up fulfillment methods and well-tested promo strategies can help you maximize your performance.

🔍 Category-wise trends & insights

The report contains category level trends and insights for the following categories, so you can use exactly what’s relevant for your business.

• Baby
• Beauty
• Electronics
• Pet Products

• Grocery
• Health & Personal Care
• Home and Kitchen
• Office Products

• Patio, Lawn & Garden
• Tools & Home Improvement
• Toys