[Report The State of Retail Ecommerce 2023 report is here

    February 21, 2024

    2023 presented a tough environment for retail in the face of inflation and a cost-of-living crisis gripping much of the world. Brands needed to learn and adapt, and need to take these learnings into 2024. This is why we’ve produced a comprehensive report that looks at how major categories have fared and some key takeaways to use in 2024

    🚀 3 Key takeaways going into 2024

    📉 Profit Compression is Real: Gross Margins fell despite an increase in price levels, indicating brands are likely facing an overall increase in COGS across the industry. ROAS has fallen thanks to a 30% increase in ad spend, further compressing profitability.

    💰 Cash is King: Amazon’s focus on FCF and warehouse optimization has translated into increased losses due to out of stocks and lower inventory-on-hand levels for all brands.

    📣 Tentpole Events Matter: Events like Prime Day give an opportunity to dramatically shift your competitive position if you plan effectively. Having back-up fulfillment methods and well-tested promo strategies can help you maximize your performance.

    🔍 Category-wise trends & insights

    The report contains category level trends and insights for the following categories, so you can use exactly what’s relevant for your business.

    • Baby
    • Beauty
    • Electronics
    • Pet Products
    • Grocery
    • Health & Personal Care
    • Home and Kitchen
    • Office Products
    • Patio, Lawn & Garden
    • Tools & Home Improvement
    • Toys


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