WHO’S WINNING THE DIGITAL SHELF?

Being visible on the Digital Shelf is the first step to winning Prime Day.Starbucks ranks #1 on Share of Voice in the Beverages > Coffee category, beating out leading brands such as San Francisco Bay and Lavazza.

Dunkin is investing heavily in search advertising (relative to organic share) to grow its overall presence, winning terms like coffee and k cups

WHAT IS SHARE OF VOICE?

Share of Voice (“SOV”) dictates your overall ranking on specific keywords relevant to your category.  This measurement represents your brand’s share on the digital aisle. It is a leading indicator of market share.

TOP CONSUMER SEARCH TERMS

When shopping in this category, consumers usually search for brands using the following branded search terms

HOW CAN WE HELP GROW SHARE OF VOICE?

CommerceIQ’s real time integration of digital shelf with advertising allows brands to grow share of voice and truly incremental sales. All without increasing ad spend.

Want other category and competitive insights? Click below to request a free Category Leaderboard. See how you rank across the 8 dimensions of Retail Ecommerce Management, and how you can grow share