In the category Health Care > Otc Medications & Treatments on Amazon, 38% of all searches are branded, with Tylenol ranking #1 on Brand Strength, beating leading brands such as Benadryl and Miralax.

Let’s see which brands customers are looking for in this category.

TOP BRANDS – BRAND STRENGTH

WHAT IS BRAND STRENGTH?

Having a strong brand is essential for any business. Brand Strength shows how often consumers specifically search for your brand instead of competing brands when looking to purchase in a given category.

Measuring and improving your Brand Strength can be done by optimizing your media mix and analyzing full funnel effectiveness with Amazon Marketing Cloud. This is especially important in categories with high branded searches. The higher your Brand Strength, the greater is your opportunity to increase top of mind awareness and gain incremental sales.

TOP CONSUMER SEARCH TERMS

When shopping in this category, consumers usually search for brands using the following branded search terms

HOW CAN YOU WIN THE BRANDED SEARCH BATTLE?

CommerceIQ’s AMC (Amazon Marketing Cloud) integration gives advertisers the ability to measure the full funnel impact your DSP and Search campaigns have, giving you greater visibility into performance and allowing you to optimize your entire media mix to drive results .

If you’re keen to see how your brand is performing relative to the competition, CommerceIQ’s Category Leaderboard will not only show your scores across these 8 Retail Ecommerce Management (REM) metrics, but will also offer recommendations on areas for improvement.

Reach out to us to get access to your free Category Leaderboard!