Diving into Amazon Marketing Cloud: what can I use it for, really?
Can retail media management solutions help improve advertising ROI on ecommerce platforms?
Yes, retail media management solutions are designed to improve advertising ROI on ecommerce platforms. By leveraging data, automation, and retail-aware strategies, these solutions help brands optimize their advertising spend, maximize visibility, and drive profitable outcomes.
By focusing on key metrics such as share of voice and incremental sales, brands can achieve better returns on their advertising investments and drive overall profitability.