Diving into Amazon Marketing Cloud: what can I use it for, really?
How does CommerceIQ help optimize retail media spend on Amazon?
CommerceIQ’s platform allows brands to dynamically adjust search and display campaigns for ASINs (Amazon Standard Identification Numbers) to maintain healthy inventory levels and avoid advertising low inventory or out-of-stock items.
By implementing assortment and retail-aware advertising opportunities, brands can optimize their retail media spend on Amazon and drive better campaign performance. CommerceIQ also provides tracking of spend and campaign performance by keyword, search term, and SKU (Stock Keeping Unit).