Diving into Amazon Marketing Cloud: what can I use it for, really?
How does CommerceIQ leverage the integrated Instacart API to enhance advertising efforts?
CommerceIQ offers full integration with the Instacart API, allowing for seamless collaboration and enhanced advertising efforts. This integration supports featured products on homepage and category pages, search and item pages, post-checkout, and customer order history pages.
By utilizing the API, CommerceIQ can classify consumer searches into branded, category, or competitor keyword types, enabling them to better understand purchase intent. This understanding helps you optimize your campaigns and deliver more relevant offers to online grocery shoppers on Instacart.