Diving into Amazon Marketing Cloud: what can I use it for, really?
How does ESM Pro support profitability management at an SKU level?
ESM Pro provides tools and functionalities to track and manage profitability at a SKU level on Amazon. Brands can analyze sales performance, costs, and other metrics to understand the profitability of each SKU.
This information helps brands make data-driven decisions to optimize pricing, promotions, and overall profitability on the platform.