What is search media management and how can it benefit my advertising efforts?

Search media management involves optimizing your online audience reach through robust data, insights, and reporting, along with machine-learning algorithms and automation.

By effectively managing your search media, you can improve share of voice (SOV) on top category keywords, leading to incremental retail sales. It also allows you to increase call-to-action (CTA) and return on ad spend (RoAS) by smart bidding, focusing your spending on areas that will have a higher impact