What problems do brands face when managing ecommerce sales and retail media on Amazon?

Brands often manage ecommerce sales and retail media in silos, which can lead to wasted ad budgets and missed sales opportunities. Their ad spend may not be retail aware, resulting in decreased revenue and profitability.

Additionally, managing sales and retail media manually and in silos limits the ability to capitalize on the wealth of retail data available to target and move consumers across the funnel.