What retail management capabilities does CommerceIQ offer for Walmart?

CommerceIQ offers several retail management capabilities for Walmart, including market analysis of paid and organic search landscape, shopper behavior, retailer algorithm nuances, and audience evaluation.

It also provides strategy building support for internal brand strategies, inventory and retailer-margin aware triggers, optimization for share of voice growth, and full-funnel (off-site to on-site) strategies.

Furthermore, CommerceIQ offers campaign automation with hourly bid rules, AI-driven automations, 24/7 keyword optimization, budget maximizer, and incrementality modeling. The platform also assists with performance measurement through ad KPI reporting, sales and share of voice measurement, search and display mix adjustments, and share of voice analysis.