Diving into Amazon Marketing Cloud: what can I use it for, really?
Why is search relevance important in driving sales and how does CommerceIQ help in dominating the search?
Search relevance is crucial in driving sales because a significant percentage of consumers start their product searches on platforms like Amazon. CommerceIQ helps you dominate the search by providing personalized recommendations and automatically refining allocation and bids on the keywords that matter.
By leveraging its retail-aware advertising engine, CommerceIQ helps improve search relevance, capture the consumer at the moment of purchase, and drive incremental sales with maximum efficiency.