Market Insights dashboard features
Use Market Insights dashboard to inform your strategic advertising decisions. Track a broad range of keywords and SKUs to enhance your advertising strategy. Identify opportunities to win digital shelves with high traffic and low ad spend.
Digital Shelf Analysis
Automatically group related keywords into the brand’s market hierarchy. Estimate volume ranks, quickly identify high ROI action items and calculate share of voice against advertising spend.
Identify new opportunities to win share of voice. Compare the brand’s SOV against competitors on each shelf and identify emerging threats.
Identify trending digital shelves and keywords. Create the SOV landscape chart that compares your brand against competitors using an interactive tool. Plot share and ad metrics to uncover growth opportunities.
SKU Search Ranking
Track organic search rank of SKUs on page 1 for important keywords over time. View the results against marketing trends and allocate ad dollars to drive incremental sales.