Doug Straton, Chief Digital Officer, The Hershey Company

April 11, 2022

How Doug Straton used his Founder Mentality to Become Chief Digital Officer of The Hershey Company

Doug Straton is a nonconformist who sets his own rules. This rebellious approach to life is less anti-authority and more a character trait that drives his ambition to seek innovative solutions and build them from the ground up.

I talked to Doug about his fascinating journey from starting a fraternity at Michigan State to his post-college path through both startup and corporate cultures, and how those experiences led him to his current role as Hershey’s Chief Digital Officer.

If there’s one thing that stood out to me about Doug, it’s that his comfort zone is ever-expanding. He’ll admit when something isn’t part of his existing skill set, but that doesn’t mean he isn’t willing to do the hard work to change that.

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