Bayer, Kimberly-clark, Kellogg’s, Nestlé, Colgate-palmolive, Kraft Heinz and Other Leading Consumer Brands Accelerate Profitable Market-share Growth on Amazon Using CommerceIQ

    February 14, 2019

    Amazon Spurs over 500% Growth of CommerceIQ in past Six Months

    Announcing General Availability of New CommerceIQ Suite with Launch of Advertising Solution for Automated Ad Management on Amazon

    MOUNTAIN VIEW, Calif. – February 14, 2019 — Boomerang Commerce, the machine-learning ecommerce platform, announces over 500-percent growth in annual recurring revenue over the past six months — including over 600%-percent growth in new customer accounts — new industry recognition, expanded product innovation with its CommerceIQ platform, the industry’s first end-to-end platform for consumer brands to drive profitable growth on Amazon.

    Highlights of the past six months include:

    New Customer Wins & Success Leading companies including Kimberly Clark (US and UK), Bayer Healthcare, Kellogg’s, Kraft Heinz, The J.M. Smucker Company, Hill’s Pet Nutrition (a subsidiary of Colgate-Palmolive), Reckitt Benckiser, Avery Dennison, Nestlé Skin Health, Hamilton Beach, Goodbaby, and Flexsteel Homestyles partnered with Boomerang and subscribed to CommerceIQ to drive incremental ROI and top line growth on Amazon.

    “To best meet our consumers where they shop, Hill’s Pet Nutrition, Inc. continues to invest in our eCommerce and Amazon business. As our Amazon business scales, CommerceIQ will provide us the growth automation platform to efficiently and effectively minimize revenue leakage and maximize sales opportunities on Amazon.” – Francesca Hahn, ecommerce Director, Hill’s Pet Nutrition, Inc.

    Innovation in Automation to Help Brands Win on Amazon CommerceIQ is now generally available and has been recognized by customers and the industry as the first and only solution that unifies sales, marketing and operations — from retail POS, to campaign performance, to inventory and promotion data — to enable brands to increase market share and sales through end-to-end automation of their Amazon business.

    “The goal is to provide each of our teams across sales, marketing, operations, and supply chain their own view that shows their own recommendations and actions that are specific to their function. CommerceIQ has helped take us from where we were in the manual, disconnected, siloed concept more to the connected, automated hub concept.” – Andrew Freeman, Global Director, ecommerce Capability at Kellogg’s

    Introducing CommerceIQ Advertising for incremental ROI With the general availability of CommerceIQ, the CommerceIQ Advertising module is now launched as the industry’s first solution that unifies AMS campaign performance with Amazon vendors’ retail POS, inventory and promotion data (AVC) while anticipating competitor activities to drive incremental top line growth and share of search on Amazon.

    “We evaluated several options and concluded that only Boomerang’s CommerceIQ platform would give us the accuracy, breadth and depth of actionable insights to grow sales, improve marketing ROI, and proactively manage inventory to win in a digital-first world.” – Gabe Mattingly, Vice President of E-Commerce, Bayer Healthcare LLC.

    CommerceIQ Advertising helps brands:

    • Drive incremental ROI to understand impact of your marketing spend on total sales and share of voice
    • Deliver superior ROI through AI-driven automated budget and bid management strategies
    • Identify high value keywords through automated keyword harvesting using machine learning on consumer searches in your categories
    • Benchmark you against your competition by estimating competitors’ AMS spend and share of search (both organic and paid)
    • Gain a complete view of your Amazon business by providing holistic reporting on campaign performance, promotions, sales, inventory and share metrics

    “To win in modern commerce today, new capabilities are required to profitably grow sales and market share on Amazon versus traditional retail. CommerceIQ provides consumer goods companies a unified technology platform that breaks down the silos across sales, marketing and supply chain to deliver automated, cross-functional insights and actions to efficiently scale and grow share.” – Boomerang Commerce CEO Guru Hariharan

    Moving on Up to Seattle To better partner with consumer goods ecommerce teams and customers, agencies and Amazon, Boomerang Commerce has established its second headquarters (HQ2) in downtown Seattle.

    About CommerceIQ

    CommerceIQTM is the leader in Ecommerce Channel Optimization (ECO), the practice of using machine learning, analytics and automations to optimize the ecommerce channel across supply chain, marketing and sales operations to win at the moment of purchase and drive profitable market share growth. CommerceIQ has been adopted by leading consumer brands accounting for billions of dollars in ecommerce sales and marketing spend, including Avery Products, Georgia-Pacific, Spectrum Brands and 3 of the top-5 Fast-Moving Consumer Goods Companies in the U.S. These brands rely on CommerceIQ’s machine-based commerce technology and business processes, which are purpose-built to tune ecommerce algorithms, collaborate and share data-driven insights in real-time in response to changing variables across hundreds of products on leading retail sites. Using CommerceIQ as a single source of truth, customers have driven 40% increase in incremental sales, 20% improvement in profitability and 32% reduction in out of stock rates on Amazon. For more information, please visit


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