June 22, 2021
    • Positions platform to be at the forefront of the ecommerce market, expected to hit $1.2 Trillion by 2024
    • Funds will further improve offering to help leading consumer brands such as Kellogg’s, Nestle, Colgate-Palmolive and Spectrum Brands win online
    • Video on the platform and its impact is available here

    PALO ALTO, CA June 22, 2021 — CommerceIQ, the algorithmic platform that helps consumer brands win in ecommerce, today announces the closing of a $60M Series C funding round. The round will fund international expansion and product research and development focused on further maximizing brand revenue and profitability on Amazon, Walmart, Instacart, Target and other online marketplaces.

    “With a 40% growth in ecommerce this year alone, it is imperative that brands apply automation and machine learning to manage their business online,” said Guru Hariharan, CEO of CommerceIQ. “The tried and true methods that were perfected for brick and mortar simply do not work online. Our customers are using our platform to win in ecommerce, by harnessing real-time visibility to all aspects of the operation within a single source of truth to drive automations at scale.”

    CommerceIQ is at the forefront of the ecommerce boom, experiencing triple digit growth over the last two years. Today it has more than 2,200 brands that use the technology daily to increase share of voice (20% on average), pump up incremental sales (40% on average) and enhance profitability (20% on average). The company has raised $81M to date, which portends its future growth as the category leader for algorithmic ecommerce management.

    The funding round was led by Insight Partners, the venture capital and private equity firm behind market-changing brands Shopify, Twitter, Hello Fresh, and Wix, among others. Additional funding participation included existing investors: Trinity Ventures, Shasta Ventures, and Madrona Venture Group.

    “We’re delighted to support CommerceIQ’s mission of fueling their customers’ ecommerce successes,” said Nikitas Koutoupes, Managing Director at Insight Partners who will be joining CommerceIQ’s board. “It is not necessarily obvious that most of digital commerce is thriving through indirect channels, like Amazon, Walmart and the like, with only 15% occurring through brands’ direct efforts. CommerceIQ’s unique focus on indirect channels is helping large brands deliver on the metrics that matter and win the lion share of the ecommerce market in a post-pandemic world. We couldn’t be more excited to welcome CommerceIQ to the Insight portfolio.”

    CommerceIQ is the only industry solution that ties together multiple functions – sales, advertising, supply chain operations – and drives large scale automations across the ecommerce operation.

    “Digital commerce is one of our key strategic priorities,” said Surabhi Pokhriyal, Worldwide Director, Global Digital Commerce at the Colgate-Palmolive Company. “We know that it is crucial to win the consumer at the moment of purchase, however, winning in ecommerce is unique and takes building a different muscle versus the traditional ways of doing business. To that end, we leverage artificial intelligence-led platforms like Commerce IQ to bring the best to bear for our online presence, enabling our teams to be more effective. Automation has helped us move away from manual processes to streamlined ecommerce operations, driving market share and profitability. We are eager to see newer functionalities that the CommerceIQ platform brings to us.”

    Note: All product and company names are trademarks™ or registered® trademarks of their respective holders.

    About CommerceIQ

    CommerceIQ leverages machine learning, analytics and automations to optimize the ecommerce channel across supply chain, marketing and sales operations functions to win the consumer at the moment of purchase and drive profitable market share growth. CommerceIQ has been adopted by leading consumer brands accounting for billions of dollars in ecommerce sales and marketing spend, including Kellogg’s, Nestle, Colgate-Palmolive and Spectrum Brands. These brands rely on CommerceIQ’s machine-based commerce technology and business processes, which are purpose-built to tune ecommerce algorithms, collaborate and share data-driven insights in real-time in response to changing variables across hundreds of products on leading retail sites. Using CommerceIQ as a single source of truth, customers have driven 40% increase in incremental sales, 20% improvement in profitability and 20% increase in Share of Voice on Amazon and other online marketplaces. For more information, please visit

    About Insight Partners

    Insight Partners is a leading global venture capital and private equity firm investing in high-growth technology and software ScaleUp companies that are driving transformative change in their industries. Founded in 1995, Insight Partners has invested in more than 400 companies worldwide and has raised through a series of funds more than $30 billion in capital commitments. Insight’s mission is to find, fund, and work successfully with visionary executives, providing them with practical, hands-on software expertise to foster long-term success. Across its people and its portfolio, Insight encourages a culture around a belief that ScaleUp companies and growth create opportunity for all. For more information on Insight and all its investments, visit or follow us on Twitter @insightpartners.

    Media Contact:

    Laura Tyther

    5W Public Relations


    [email protected]


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