SMART PRICING AND PROMOTIONS

Pricing & promotion on the digital shelf

Stay ahead of the competition by monitoring and adjusting category price changes and get the right mix of pricing across key retailers on the digital shelf.

Book a demo

Monitor category & channel price changes

Accurate retail pricing data to help you get the right mix of pricing across key retailers on the digital shelf. Observe every SKU, price point, and promotion in your category.

Monitor pricing
Pricing architecture

Monitor pricing

Your tailored dashboard delivers a total category view of price activity across multiple retailers. Instantly see price moves and competitive activity.

Price changes

End the need to manually check prices. Get up to date reporting on category pricing shifts on your SKUs.

Price promotions

Monitor and audit correct implementation of promotions you’ve agreed with retailers. Get an instant picture of competitor activity.

Price alerts

Receive automated and customized email alerts about pricing changes.

Pricing architecture

Understand pricing architecture among different retailers, and ensure your product assortment mix appeals to shoppers in line with your strategic price brackets

Descriptor

With clear visibility and an early warning system, you can see how your brand is delivering value to shoppers

Pricing corridors

Avoid consumer trade-down and volume sales decreases caused by incorrect pricing structures. We’ll help you ensure multi-packs always drive better value versus single SKUs bought multiple times.

MAP violation tracking for the digital shelf

Track and capture pricing violations on across resellers. Protect your brands presence and eliminate MAP policy violations at source. Note this service is not available in European markets.

Monitor retailers displaying your IMAP
Track pricing violations to protect your brand perception

Monitor retailers displaying your IMAP

Forget having to manually check if they’re keeping to your minimum advertised pricing policy. Get automated updates to keep ahead.

Advertised price vs selling price

Intuitive bar charts help you see your internet minimum advertised price across your category and retailers. Click through your SKU groups and individual retailers to ascertain the range of advertised prices.

Track pricing violations to protect your brand perception

Price violations can devalue your brand, let us show you how to avoid pricing issues.

Violation alerts

Get notified anytime violations of your Internet Minimum Advertised Price Policies occur. Click through to the SKU and retailer and archive screenshots for conversations with the retailer about adjusting advertised pricing. This way you can ensure your SKU’s quality matches your intended pricing strategy.

Protect brand value

Protect your brand from unsuitable retailer discounting strategies which may lower your brand value in the shopper’s eye – e.g. retailers bundling your products in an unseemly way, or including free items not agreed per your IMAP. We help you retain your brand’s equity and standards in a highly competitive digital shelf space.

"I have been very impressed with the service and account management. e.fundamentals always keep me up to date, are quick to answer any ad hoc questions, and give support on specific retailer insights which is helping to inform decisions."

Tamsin Addy

Online Manager, AB World Foods

“Well-established brands have a lot to lose when online price reductions drive ‘race to the bottom’ pricing activity. Many manufactures own and manage a large portfolio across multiple retailers in the US. Tracking prices manually is an impossible task given the speed at which ecommerce is accelerating. An automated alert function that directs teams to exactly where and on which SKUs price erosion is occurring lets them focus on the strategic work that matters."

Stephanie Rubin

Customer Success Director

Book a free expert demo of our Digital Shelf Analytics platform

One size does not fit all – we know that your company will have unique needs and we’re here to help configure our platform and reporting to focus on the measures your business cares about most.