WINNING CAMPAIGNS

Retail media monitoring

Take control of your eRetail media performance, drive consumption and category growth.

Track your share of eRetail media

Improve ROI on your retailer media advertising. See performance data that gives you more control and visibility on your share of media.

Track and audit ad performance
View competitor banner display activity
Deliver against your media ROI measures

Track and audit ad performance

We help you maximize the efficiency of your banner activity across multiple retailers, categories, and brands

Brand compliancy

Ensure branded banners are displayed with the correct creative, in the right location, and with the right key messages.

The best position

Measure the visibility of all banners in any sponsored position, on any retailer, and confirm your banner is being activated in the position and pages you’ve selected.

View competitor banner display activity

Know where your competitors are actively seeking to display banners, then you can plan your media spend more effectively

Competitor sponsored activity

Category banner tracking gives you insights on historical competitor activity and the media space that’s been used. This allows you to see how often banners are being activated, the type of imagery being displayed, and the brand messaging being communicated.

Deliver against your media ROI measures

Used in the right way, banner displays increase brand reach and drive sales online

We help you make sure they’re effectively displayed. Tracking the performance of digital media on retailer websites has never been easier.

Category-level banner analytics

Our platform automatically tracks activity data at a category level across multiple retailers. Use this customized data to support future e-retail media planning, measure ROI effectiveness, and improve display banner performance.

Effective promotions deliver category value for retailers

Deliver winning promotions
Category leadership

Deliver winning promotions

Maximize the effectiveness of promotional strategies on the digital shelf using our data and insights to support your planning.

Descriptor

Real-time data provides promotional activity analytics for the total category across multiple retailers which can be used to improve your campaign KPIs.

Promotion compliance

Audit your online promotional content across all categories, brands and retailers. Identify opportunities and gaps to optimize your plan to drive more sales.

Category leadership

Implementing profitable promotions that drive category growth is essential to winning thought leadership with retailers.

Promotional landscape

Deliver category leadership using data which gives you a multiple-brand and retailer view of promotions over time. The SKU-level data provides you with details on length of promotion, depth of deal and the number of brands within the category on offer at the same time. Use this data as part of your brands’ joint business planning and quarterly reviews with retailers, and to help you plan year-on-year activity to grow.

Competitor benchmarking

Understand your competitor activity over time and how this affects your brand’s promotion strategy. By using historical data to evaluate promotions, you can shape future opportunities when planning your activity.

"To really drive Digital Shelf growth, you have to bring agile thinking to how you adapt to a very fast evolving eRetail media landscape.”

John Maltman

CEO e.fundamentals

"We chose to partner with e.fundamentals due to the simplicity of the platform and therefore how easy it is for the teams to understand and influence our Perfect eShop scorecard. The ‘added value’ that e.fundamentals delivers, including project consultancy and client success support, means there is always specialist support available to help deliver against our objectives. " Ed Harman Channel Strategy and ecommerce Lead

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Book a free expert demo of our Digital Shelf Analytics platform

One size does not fit all – we know that your company will have unique needs and we’re here to help configure our platform and reporting to focus on the measures your business cares about most.