Most brands manage ecommerce sales and retail media in silos. Because their ad spend is not retail aware, they often waste ad budget or miss out on sales opportunities which decrease both revenue and profitability. Furthermore, managing sales and retail media manually, and in silos, means that brands have little ability to capitalize on the wealth of retail data available to target and move consumers across the funnel.
By combining advertising and retail data on one platform, brands can understand the true incremental impact of advertising on their sales. Our retail-aware automations ensure that products with low inventory or low profitability will not be promoted while helping you double down on your most successful ones. We use the right combination of industry experience and AI-driven technology to manage ad investments across the full-funnel using DSP and Search.
Leverage the power of full-funnel advertising to attract new to brand customers and move them through awareness to consideration all the way to conversion with a single platform. Furthermore, measure the impact of your ad dollars with multi-touch attribution to ensure you are driving true incremental sales.