Focus on Share of Voice
Apply the Share of Voice-based approach for incremental growth as opposed to ROAS. Get a one-step solution that focuses on growing share of voice and incremental sales—the leading indicator of sales—rather than increasing the ad spend.
Embrace retail aware advertising
Identify SKUs undergoing price wars and running low on inventory and shaping traffic away from them, optimizing for profitability.
Search ranking index
This new proprietary metric the search ranking of individual SKUs on important keywords and automatically adjusts bids accordingly, as opposed to just bidding on pre-specified keywords. The optimizations are done in real time, combined with AI-powered personalization. This capability is unique to CIQ.
Choose your own attribution model
Choose your own adventure and pick an attribution model including post-click, post-view, product match, same product, brand, or category.
Increase efficiency with automation
Eliminate numerous manual decisions on campaign level. Real-time automations drive ecommerce operations based on business objectives.
Access holistic reporting
Connect digital shelf metrics, competitor data and internal advertising metrics and provide robust reporting and insights on changing market dynamics.