Manage Campaigns, Keywords, and Ad SKUs
Update campaign dates, change budgets, and temporarily pause and unpause campaigns and keywords. Add additional items and keywords to be targeted across multiple campaigns and run individual campaigns with different strategies for high and low-performing keywords and SKUs.
Easily View Campaign Performance
Get the bird’s eye view across multiple SKUs, keywords, and ad groups — not just traditional metrics such as ROAS, CTC, ad spend and conversion but also platform recommendations on bid strength, bid amounts, and recommended campaign budgets.
Track Instacart Market Share Growth
Gain visibility into top-performing campaigns without manually drilling down into each advertising dataset. Maximize your product’s discoverability, profitability, and market share.
Apply Rules and Bulk Actions
Save hours of manual work and optimize campaign performance by taking bulk action on campaigns. Adjust keywords, add items, and use pre-defined criteria to optimize outcomes quickly. Add rules based on any performance metric, purchase journey, or keyword type and take bulk actions with a single click. This method increases productivity by allowing bid adjustments actions across multiple keywords and ad groups in one shot.
Use Automation to Optimize Budget
Set hourly bid adjustments to ensure campaigns are live throughout the day. Use automatic budget optimization to adhere to pacing across all campaigns on Instacart. Bulk automation optimizes campaigns in line with your specific goals, consumer spending patterns, and keyword improvements.
Leverage Integrated Instacart API
Full integration supports featured products on homepage and category pages, search and item pages, post-checkout, and customer order history pages. CommerceIQ classifies consumer searches into branded, category, or competitor keyword types to understand purchase intent.