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CommerceIQ adds digital shelf analytics with acquisition of e.fundamentals Now supports over 450 retailers in 41 countries

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Achieve Profitable and Sustained Market Share Growth on Instacart

CommerceIQ uses industry-leading AI and retail-aware capabilities to help you become the category leader in omnichannel ecommerce on Instacart. Drive incremental sales and boost the effectiveness of advertising campaigns on the leading online grocery delivery platform in North America.

 

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Optimize Instacart Campaigns by Strategy and Customer Journey

Problem

Do you struggle to reach online grocery shoppers with a relevant offer? Are you overwhelmed with the daily tasks of tweaking ad spend to pursue incremental revenue? Are you losing share of voice in online grocery to the competition?

Solution

CommerceIQ can help you manage and automate and optimize your entire media budget for Instacart in real time. Our platform categorizes campaigns by keyword type (branded, category, competitor) and consumer journey search (search, browse, impulse), providing recommendations in one convenient dashboard or automating actions on your behalf.

Result

Pursue your favored strategy while leaving the execution to our AI-enabled platform. Boost your ad spend, reduce cost-per-click, improve ROI, and gain Share of Voice among your core shoppers on the nation’s leading online grocery delivery platform.

CommerceIQ Retail Management Capabilities for Instacart

Manage Campaigns, Keywords, and Ad SKUs

Update campaign dates, change budgets, and temporarily pause and unpause campaigns and keywords. Add additional items and keywords to be targeted across multiple campaigns and run individual campaigns with different strategies for high and low-performing keywords and SKUs.

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Easily View Campaign Performance

Get the bird’s eye view across multiple SKUs, keywords, and ad groups — not just traditional metrics such as ROAS, CTC, ad spend and conversion but also platform recommendations on bid strength, bid amounts, and recommended campaign budgets.

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Track Instacart Market Share Growth

Gain visibility into top-performing campaigns without manually drilling down into each advertising dataset. Maximize your product’s discoverability, profitability, and market share.

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Apply Rules and Bulk Actions

Save hours of manual work and optimize campaign performance by taking bulk action on campaigns. Adjust keywords, add items, and use pre-defined criteria to optimize outcomes quickly.  Add rules based on any performance metric, purchase journey, or keyword type and take bulk actions with a single click.  This method increases productivity by allowing bid adjustments actions across multiple keywords and ad groups in one shot.

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Use Automation to Optimize Budget

Set hourly bid adjustments to ensure campaigns are live throughout the day. Use automatic budget optimization to adhere to pacing across all campaigns on Instacart. Bulk automation optimizes campaigns in line with your specific goals, consumer spending patterns, and keyword improvements.

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Leverage Integrated Instacart API

Full integration supports featured products on homepage and category pages, search and item pages, post-checkout, and customer order history pages. CommerceIQ classifies consumer searches into branded, category, or competitor keyword types to understand purchase intent.

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Manage Campaigns, Keywords, and Ad SKUs

Update campaign dates, change budgets, and temporarily pause and unpause campaigns and keywords. Add additional items and keywords to be targeted across multiple campaigns and run individual campaigns with different strategies for high and low-performing keywords and SKUs.

Book a demo

Manage Campaigns, Keywords, and Ad SKUs

Easily View Campaign Performance

Get the bird’s eye view across multiple SKUs, keywords, and ad groups — not just traditional metrics such as ROAS, CTC, ad spend and conversion but also platform recommendations on bid strength, bid amounts, and recommended campaign budgets.

Book a demo

Easily View Campaign Performance

Track Instacart Market Share Growth

Gain visibility into top-performing campaigns without manually drilling down into each advertising dataset. Maximize your product’s discoverability, profitability, and market share.

Book a demo

Track Instacart Market Share Growth

Apply Rules and Bulk Actions

Save hours of manual work and optimize campaign performance by taking bulk action on campaigns. Adjust keywords, add items, and use pre-defined criteria to optimize outcomes quickly.  Add rules based on any performance metric, purchase journey, or keyword type and take bulk actions with a single click.  This method increases productivity by allowing bid adjustments actions across multiple keywords and ad groups in one shot.

Book a demo

Apply Rules and Bulk Actions

Use Automation to Optimize Budget

Set hourly bid adjustments to ensure campaigns are live throughout the day. Use automatic budget optimization to adhere to pacing across all campaigns on Instacart. Bulk automation optimizes campaigns in line with your specific goals, consumer spending patterns, and keyword improvements.

Book a demo

Use Automation to Optimize Budget

Leverage Integrated Instacart API

Full integration supports featured products on homepage and category pages, search and item pages, post-checkout, and customer order history pages. CommerceIQ classifies consumer searches into branded, category, or competitor keyword types to understand purchase intent.

Book a demo

Leverage Integrated Instacart API

Case Studies

Recovered $756,439 in Revenue in a 12-Month Period

  • Prevented $1.115 million in annual revenue leakage.
  • Reduced time taken to diagnose and resolve issues by 50%.

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Increased Top-3 Organic SOV by 75%

  • Prevented $108,000 in revenue leakage.
  • Recaptured 2% of total annual sales with a 53% increase in glance views.

Read the case study
Case Studies
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Helpful Resources

Post

Win the Digital Grocery Aisle with CIQ Advertising for Instacart

October 6

Read the blog post
Post

Kroger’s Q2, the Changing Rules of Grocery, and Share of Voice

September 17

Read the blog post
Post

Apple Privacy Changes Usher in New Era for Ecommerce Advertising

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Master Selling in Online Grocery

Better engage Instacart’s 10 million shoppers that account for 20% of online grocery sales in the US. Master share of voice in an environment with high conversion, lower cost-per-clicks, and large basket sizes that average $75+ where search accounts for over 50% of items added to the basket.