Appliances Brand gets granular to grow Ad Spend efficiently
Appliances brand with over $100M in annual revenue on Amazon
CHALLENGE
The brand had ambitious goals to efficiently grow retail media spend on Amazon and recognized the need for expertise to approach this goal strategically. They desired a retail media strategy that could provide granularity across product groups but lacked the necessary capabilities to achieve this. Additionally, they aimed to surpass category benchmarks in ROAS (Return on Ad Spend) on Amazon and required a well-defined product launch plan for their new product.
SOLUTION
CommerceIQ’s integrated retail ecommerce platform
Key Feature – Solutions Consulting: By combining a single source of truth for retail media and AI-driven automations with industry-leading, human expertise, the brand could…
- Craft a custom product launch plan that exceeded Amazon’s own custom plan
- Engage in granular ad spend tracking around 20 different product groups to maximize results
- Track performance in single dashboard to see where there were opportunities to improve
RESULTS
Brand soundly exceeds category benchmarks on Amazon
After using CommerceIQ..
- Exceeded category benchmark in ROAS as reported by Amazon
- $1.5M in revenue generated from a successful new product launch
- 11% increase in ROAS during the first three months of 2023 compared to the same period in 2022
