How Digital Shelf Optimization is Redefining the CPG Landscape w/ CommerceIQ’s CCO John Maltman and SVP Digital Shelf Solutions Jo Campbell
Online visibility is one of THE defining challenges of selling products online, and it’s where digital shelf optimization makes a huge difference. In fact, some argue, it’s redefining the CPG industry. CommerceIQ are spearheading the development of Digital Shelf Optimization, their new cutting-edge product also known as DSO.
Digital Shelf Optimization is the logical next step after digital shelf analytics. Whereas digital shelf analytics focus on insight, digital shelf optimization is all about action. But what does this actually mean in practice? And why does CommerceIQ believe Digital Shelf Optimization is going to change the game for how brands will drive profitable growth online? Tune in as our expert guests explore this ground breaking product development with us.