CommerceIQ adds digital shelf analytics with acquisition of e.fundamentals Now supports over 450 retailers in 41 countries
CommerceIQ Appoints Kal Raman as President
The veteran ecommerce leader and former Amazon and Walmart executive joins CommerceIQ as President, positioning the company for rapid growth in Retail Ecommerce Management
MOUNTAIN VIEW, Calif. – July 27, 2022 – CommerceIQ, the leading Retail Ecommerce Management Platform, today announced the appointment of Kal Raman as President. In this role, Raman will lead CommerceIQ’s product strategy, research and development, and customer success functions, as well as support the company’s global expansion and go-to-market strategies. Raman has served as a special advisor for CommerceIQ since April 2022. He joins the management team, and is also joining the board of directors. This announcement comes following the company’s recent acquisition of e.fundamentals, a leading digital shelf analytics (DSA) provider, creating one platform that combines intelligent automation and shopper insights to drive omnichannel profitability.
“I am thrilled to welcome Kal Raman as President of CommerceIQ. He has been indispensable in his role as special advisor and board director, and we could not be more excited for him to bring his innovation-oriented leadership and deep experience to CommerceIQ full time in his new role,” said Guru Hariharan, CEO of CommerceIQ. “As an industry leader, Kal is known for his strategic vision, ability to scale ecommerce business growth, radically improve profitability, and drive automation and efficiency. During this exciting time of growth at CommerceIQ, I know Kal will be pivotal in fueling the company’s mission to revolutionize how our customers compete – and win – in ecommerce.”
Kal Raman joins CommerceIQ from Samsung Electronics America, where he served as Chief Digital Officer since 2016. In that role, he was responsible for creating and growing the company’s ecommerce infrastructure in the U.S., as well as technology, business operations and marketing. Raman has held a diverse range of executive roles throughout his career, including the positions as COO of Groupon, and CEO of Drugstore.com. He also served as an SVP on the S-Team at Amazon, reporting directly to Jeff Bezos, and held tech leadership roles at Walmart earlier in his career. Raman holds a Bachelor of Engineering, Electrical and Electronics Engineering from Anna University, in Chennai, India.
“CommerceIQ has the potential to transform the ecommerce sector – an ability I recognize from both my time serving as special advisor for the company, as well as my decades of experience in the industry,” said Kal Raman, President, CommerceIQ. “I am looking forward to working with Guru and the entire team to further CommerceIQ’s mission to be the all-in-one, machine-learning powered platform that drives profitable market share growth for consumer brands across all their ecommerce channels and marketplaces globally.”
This appointment follows the company’s announcement that it has acquired e.fundamentals, a leading digital shelf analytics (DSA) provider headquartered in the U.K. With the acquisition, CommerceIQ now offers one global software platform for sales, supply chain, and retail media automations, along with digital shelf activity and store-level availability insights from e.fundamentals– enabling consumer brands to power profitable market share growth across all major retailers.
CommerceIQ is the leading Retail Ecommerce Management Platform, unlocking profitable market share growth for consumer brands through intelligent automation. Its unified platform applies machine learning and automation across marketing, supply chain, and sales operations to help brands boost share-of-voice (SOV), minimize out-of-stock (OOS), and prevent revenue leakage. With worldwide retail ecommerce growth expected to reach $7.4 trillion in 2025, mastering operational scale and unit economics through retail ecommerce channels is essential. Nestle, Colgate, Whirlpool, and more than 2,200 consumer goods leaders use CommerceIQ as the single source of truth for their retail ecommerce. CommerceIQ has raised $200 million from venture investors including Softbank, Insight Partners, and Madrona Venture Group. For more information, visit https://www.commerceiq.ai/