"Having a deep understanding of how retailers are ranging categories, from the total category down to the brand level can be really powerful. This lets you review product ranging by price segments and depth of deal, and identify ranging opportunities that influence customer strategy. "
Customer Success Manager
"Lockdown has brought about an increased appetite for trying new brands with 52% of shoppers agreeing to buy products that they haven't tried before. 75% agree they will switch brands if the product they searched for is out of stock.”