FIX THE BASICS & SELL THE BENEFITS

Content, brand & compliance for the digital shelf

Maximize your product potential with optimized content for the digital shelf, compelling brand messaging and verified compliance.

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Optimize your product content for the digital shelf

Track, audit and measure product content is correct and visible to shoppers across your retailers.

Product content
Legal compliance
Engaging content

Product content

Improve your listings’ accuracy and ensure your brand is represented correctly on the digital shelf

We help you identify gaps in content and utilize retailers rich media opportunities for you to better engage shoppers.

Track share of voice with real-time insights into consumer search behavior.

Product names and descriptions

Ensure your products are displayed in line with your PIM or brand’s guidelines and requirements across all retailers. Make sure content is optimized for search, conversions and shopper engagement.

Price

Check your pricing is correct and aligned with retailer agreements and they are not overriding on your RRPs.

Legal compliance

Verify that products on your digital shelf comply with legal and brand requirements

We’ll help you ensure your products are listed with all the regulatory and correct package information. Configure and track the most important compliance elements for your product portfolio and be notified when issues occur.

Pricing

Check your pricing is accurate and complies with the local market law.

Quantity

Check your products accurately reflect the content and pack sizes.

Storage

Be certain that customers are informed correctly about your products’ storage requirements.

Nutrients / Allergens

Be sure legal guidelines are followed for each of your products, and nutritional and ingredient information is clearly and comprehensively communicated.

Engaging content

Provide rich shopper experiences that drive sales at every touchpoint

We help you identify gaps in content and utilize retailers rich media opportunities for you to better engage shoppers.

Utilize available image and content space

Make sure you are taking up each image slot available from the retailer. Improve shopper experience and product engagement online by including videos about your products.

Regularly audit retailer product pages

Check your product feature lists are accurately and comprehensively making the most of the on-page real estate.

Rich content space (brand assets and collateral)

Enhance the experience by taking up additional on-page opportunities through engaging rich media placements, e.g. on theme pages.

Deliver effective brand messaging on the digital shelf

Develop compelling brand messaging, optimize product pages and convert shoppers online.

Observe standards
Envolve your digital shelf brand

Observe standards

Optimize your product listings on the digital shelf.

We help you make sure your shoppers can see value and benefit statements clearly at the point of purchase on your digital shelf

The product benefits tracker

See how well your products are represented online and which retailers are using the correct product statements.

Compliance scoring

Access SKU level data on messaging compliancy across multiple retailers and quickly identify errors and improvement opportunities.

How your shopper sees it

Images tell you more than words: click into any score to see an exact image of your product listing as well as shoppers’ reviews. This view gives you rich insight into where the description is failing to mention your benefits statements. Use this evidence to encourage your retail partners to make adjustments that will maximize the chances of shoppers choosing your product.

Envolve your digital shelf brand

Take action to develop a compelling brand story for shoppers

Our platform helps you understand customer feedback. This enables your teams to turn verbatim comments into engaging and compelling brand messaging.

Leverage your shopper feedback

See how well your products are represented online and which retailers are using the correct product statements.

Enhance the shopper experience online

Product pages are functional assets. Make use of sentiment analysis to understand your shoppers’ language and drive basket conversion.

“Many of our brands see great success and opportunity in combining rich insight from shopper feedback and applying the themes and sentiments of shoppers into their brand story. It’s a winning combination to drive conversions and sales by talking in your shoppers language. Our Sell the benefits fundamental makes this possible with ease.”

Jake Laxton

Customer Success Manager

"Manual methods for price and product content management across multiple digital channels are no longer viable. Internal resources conducting manual monitoring efforts frequently cannot keep up with the pace of product content changes and the misrepresentation of products by retail partners.”

Get a rolled up view of your brand's global health and spot opportunities to drive performance with our digital shelf scorecards

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Book a free expert demo of our Digital Shelf Analytics platform

One size does not fit all – we know that your company will have unique needs and we’re here to help configure our platform and reporting to focus on the measures your business cares about most.