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Reach Your Digital Shelf Potential

The past couple of years amid a global pandemic have transformed consumer behavior in ways few experts could have anticipated, most notably the speed with which digital commerce accelerated.
Consumer-packaged-goods brands underwent strenuous efforts to transition existing in-store tactics for growth to drive profitability online.

One of the things that hit brands incredibly hard was realizing just how fast everything moves online and the complexity in managing, updating, and optimizing product content across multiple retailers and channels. Manually checking and updating product pages was no longer going to help brands keep up with the fast-evolving marketplace.

The ‘findability’ of your product is critical to conversion. If shoppers can’t find your product, the switch to your competitor is just one click away. Consumers have become more demanding about the content experiences they expect a brand to deliver at each individual touchpoint of their buying journey.

It’s not enough to have an image and title against a price online. Consumer packaged goods (CPG) brands have to be highly strategic about the role product content management plays in their digital shelf growth strategy. These brands must also know how to continuously monitor, measure, and optimize performance at the speed and scale required to build a competitive advantage.

Learn more about the importance of product content management, including why it’s critical to your ecommerce success. Also, explore how combining a reliable digital shelf analytics (DSA) platform with a robust product information management (PIM) system is a winning formula for securing a long-term leadership position on the digital shelf.

What is a PIM? What is a DSA? Your Quick Overview

“The goal of PIM is information organization and accuracy. It provides the source of data your brand needs to sell across the digital ecosystem.” 
— Salsify

Ecommerce has taken centre-stage in the ongoing consumer packaged goods (CPG) growth discussion. Leaders have started to examine their current workflows and tech stack to keep up with the speed of change. Brands must reduce manual labour and complicated processes with urgency.

As shopper journeys have become more varied, so have sales channels, promotional purchasing formats, and buyer content preferences. And these changes will only continue to expand.

To keep up with these shifts, brands need a clear strategy for keeping up. Part of this includes having the right systems in place, such as product information management (PIM) and digital shelf analytics (DSA).

But what are these systems — and what value do they bring to brands? Learn how these systems can help your team avoid time-consuming processes like manually updating spreadsheets and chasing the latest version of product content.

PIM and DSA can help you focus on creating engaging content experiences, ensuring content accuracy across online retailers, and building a winning commerce strategy.