Achieving incrementality with a product-first retail media strategy

If you’re relying on the old playbook of funneling all your retail media dollars to walled gardens, you’re likely running into diminishing returns. It’s time to adopt a fresh approach that allows incremental value to blossom—diversifying your retail media mix to increase brand visibility wherever shoppers purchase your products.

In this webinar featuring retail media experts from CommerceIQ and our partner Criteo, you’ll discover how to grow your brand across the world’s largest digital marketplaces with a product-first approach.

You’ll learn:

• The value of incremental growth
• Methods to unlock brand scale & performance by expanding beyond Amazon
• Ways to break down siloed thinking
• Strategies to incorporate these learnings into 2025 retail media plans

Join us to discover how you can expand your brand with modern ecommerce strategies for incremental growth.

Speakers

Rob Scarpelli

Director of Global Partnerships, Criteo

Evan Walsh

Customer Success Director-Advertising, CommerceIQ