Refreshing the digital shelf

December 12, 2024

How a global beverage giant bubbled up digital shelf success across 33 markets

THE CUSTOMER

Global beverage brand

For more than 100 years, this global beverage company has served billions of beverages including soft drinks, water, coffee and teas to hundreds of countries around the world.

THE CHALLENGE

Standing out in a tightly-packed marketplace

With over 500 brands sold in more than 200 countries, this global powerhouse needed reliable commerce support and the agility to navigate diverse markets worldwide.

The brand faced challenges with inconsistent data quality and slow resolution times from multiple commerce providers. The situation became critical when one provider ceased operations in key regions, prompting the search for a new partner. For a brand of this scale, gaining clear visibility into what consumers see while shopping online is essential. However, the previous tool could no longer deliver the scalability required to measure digital shelf compliance on a global level.

THE SOLUTION

Worldwide commerce support

The brand selected CommerceIQ’s Digital Shelf Analytics solution to gain visibility into worldwide digital shelf operations and performance. Together with CommerceIQ, the brand accelerated deployment by initiating early data collection through clear scope definition and appointments of regional decision-makers.

Meanwhile, comprehensive training ensured strong adoption—while data collection was augmented with advanced reporting measuring digital shelf health at market, regional, and global levels.

Post-implementation, monthly insights offered actionable strategies at both country and retailer levels, empowering partners to excel on the digital shelf across 271 retailers and 31 markets.

Delivered: 271 retailers across 31 markets