Worldwide Energy Drink Brand Doubles Share of Search Across Retailers
The Problem
Despite highlighting the Energy Drink Brand as a key growth driver, sales were flagging across ecommerce.
Search performance found at root of the issue
17% cross-retailer Share of Search
Content missing key branded & generic search terms
The Solution
Diagnosing the issue with Digital Shelf Analytics by CommerceIQ, the Energy Drink Brand began attacking the problem
Created all new brand naming convention to drive conversion
Optimized for branded and generic search terms
Comprehensive, cross-retailer execution & compliance tracking
Results
+100% Increase in Share of Search
86% Brand Compliance 28% Improvement
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