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[📄Report] Baby Category Retail Ecommerce Industry Trends, Oct 2023
👉 THREE KEY FINDINGS IN BABY CATEGORY
We have published the The State of Retail Ecommerce for Baby Category, Oct 2023. There are three key findings that stood out to us:
1. Out of Stock levels have fallen inspite of decreased inventory on hand, signaling improved overall supply chain efficiencies within the baby category.
2. The category is struggling with a decrease in glance views, ordered revenue, and unit margin %
3. ROAS has improved despite increased ad spend and rising CPCs, highlighting that advertisers are finding creative methods to drive profitable growth despite headwind