[📄Report] Baby Category Retail Ecommerce Industry Trends, Oct 2023

👉 THREE KEY FINDINGS IN BABY CATEGORY

We have published the The State of Retail Ecommerce for Baby Category, Oct 2023. There are three key findings that stood out to us:

1. Out of Stock levels have fallen inspite of decreased inventory on hand, signaling improved overall supply chain efficiencies within the baby category.

2. The category is struggling with a decrease in glance views, ordered revenue, and unit margin %

3. ROAS has improved despite increased ad spend and rising CPCs, highlighting that advertisers are finding creative methods to drive profitable growth despite headwind