📊 Key Turkey 11 Ecommerce Trends You Need to Know

Amazon this year extended the traditional ‘Turkey 5’ (Thanksgiving + Black Friday + Cyber Monday) to a total of 11 days, calling it ‘Turkey 11’.

We crunched tons of data to get you the definitive report.

KEY FINDINGS

1. MORE COMPETITIVE: T5 2023 saw gross Margin declines between 6.5% to 12.9% and ROAS declines of upwards of $2.70 as compared to 2022.

2. TOPLINE GROWTH: T5 2023 was 10% bigger when measured by ordered revenue as compared to T5 2022. Prime Day 2023 remained the dominant shopping event of the year.

3. AD STRATEGY: Brands focused their spend efforts on Sponsored Display up until Thanksgiving, where they layered on Sponsored Brand and Product to drive conversion. Overall during T5 2023, brands relied more heavily on Sponsored Products versus other ad types as compared to 2022.

Click the link below to read our blog post and get a link to download the full report.